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Novalash eyelash extensions are an “instant pretty” for any woman who desires longer, fuller lashes.

The Novalash Brand

NovaLash was founded in 2004 by Sophy Merszei, a biologist and cosmetic chemist who worked with a team of physicians and scientists to create the safest possible eyelash extension and adhesive products.


Their Platinum Bond Adhesive and LashLiner have received awards for quality and safety, and due to this commitment to quality, NovaLash became the first global distributer of eyelash extensions.


Consumers can feel confident that when they use NovaLash products, they’re paying for cosmetics backed by extensive scientific research.


Award-winning, long-lasting, medical-grade lash extension adhesives have earned NovaLash its reputation as “the healthiest” professional eyelash extension system. Our adhesive is medical grade, formaldahyde free, made in the USA and Health Canada approved. It has maximum bonding strength with high flexibility and shine.

Comprised of a wide-ranging palette of colors, textures, and sizes of eyelash extensions that can be combined for looks that run the gamut from subtle and natural to trendy and glamorous; each lash application is a work of art with an intricate finish.

As the industry leader, NovaLash offers superior lash extension education and training to its most talented and dedicated lash artists and superior products and service to its clients.

NovaLash works diligently to embody and exemplify the best that technology, science, creative artistry, and customer satisfaction can achieve.

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